LeahBeth Grubb
Media Relations
Plan
My group created a Media Relations plan that enable the Office of Career Services to achieve its mission of promoting the Fall Career fair and connecting students with career resources and connections.
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I was responsible for creating the press kit, press conference and special event plan. I also created promotional material and the social media plan.
Each semester, the APSU Media Relations class participates in a Service Learning project and prepares a Media Relations plan for a non-profit organization. The Austin Peay State University Office of Career Services was the designated client when I took the course in Fall 2017.
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Each group presented their media relations plan to the class and client. We put together a physical copy of the plan and gave it to the Office of Career Services. Our presentation walked the audience through each part of the plan and how the office could utilize it. My group actually won the client account.